The season of giving is almost upon us. What does that mean?
It means that the sales are about to break free and hit the roof and even aim for the moon. The holiday season is the most grossing time of the year for retailers regardless of whether they exist virtually or physically. Ecommerce businesses experience high sales during this time because the majority of people don’t have enough time to go out and shop for gifts and decorations. So if you want to start a new ecommerce business for your existing brick and mortar establishment or already have a BigCommerce store and want to redeem your loses now is the time.
But just having an online store doesn’t ensure high sales you have to check many boxes for it.
Let’s discuss some tips and tricks that will help you improve your BigCommerce store.
What is best for your business?
In business, you come across many crossroads where you have to make the decision of choosing a path that might or might not lead to what you want. One of the first crossroads is to choose whether you want a freelancer or a professional ecommerce agency most preferably a BigCommerce Partner agency for your BigCommerce store. Freelancers might be an appealing option due to low budget but they lack the experience and skill set to provide a holistic ecommerce experience. So when deciding to hire a BigCommerce developer go for an ecommerce agency.
Updated inventory and optimized media:
When planning a strategy for your BigCommerce store always put yourself in the shoes of the buyer and then decide what would you like in an online store. Updated inventory with visible and attractive product imagery is a must-have for a successful ecommerce store. So, keep your store inventory updated and if you are looking to get rid of your stock holiday is a good time to get rid of them through discounts and coupons.
Since the user can’t touch or feel the fabric or touch product physically, high-resolution product photography helps them in making the right decision. Therefore, it is inevitable to add good images and videos on your landing pages explaining the product completely.
Cart Abandonment:
How would you feel if you went through a lot of ordeals to get a customer to your store and convinced him with all your heart to put something in the cart and in the end, they change their mind?
Devastated and shattered beyond imagination, right? That is exactly how an ecommerce vendor feels when a customer abandons a cart. The cart abandonment rate is measured between 60-80% and these numbers are not coming down for some time now. That is why ecommerce vendors focus so much on cart abandonment techniques. Since you have a BigCommerce store, you are in good hands as BigCommerce offers many features to prevent this issue. One of the most successful methods is the BigCommerce cart abandonment email, which has a return rate of almost 15%. Not just that BigCommerce analytical tools help you see where the customer left the cart to take you to the root of the problem.
Easy and quick checkout:
It is probably evident so far that cart abandonment is a grave issue for ecommerce vendors and one of the biggest factors inciting it is complex and boring checkouts. This is the last frontier of the customer’s journey and the most important one as well. This is where you get a go-no-go from your customer. So make sure that you design a simple, swift, user-friendly and concise checkout process.
While you are optimizing the checkout keep in mind that it doesn’t just include an easy checkout form there are many factors that must be taken care of especially payment methods and trust builders. Multiple payment methods are important for high conversions. Trust builders like security badges and testimonials are inevitable is you want the customer to complete the checkout.
Perks like free shipping and coupons:
People opt for online options because of the perks that come with it like the ease of access and huge variety but what really gets their engines running are year-round offers and coupons. Online buyers especially GenZ and Millennials love discounts and coupons. Since discounts can be tricky for your brand’s reputation, coupons can do the trick for you. You can offer coupons when a new customer visits your store for the first time to get their basic information to help in case of cart abandonment and for marketing purposes. This way your chances of getting high sales to grow while decreasing the risk of damaging your brand reputation.
Free shipping is becoming one of the critical factors in a customer’s decision to make a purchase. A simple way to get your leg out of this bear trap is by offering free shipping on shopping above a particular amount that is beneficial for the vendor as well as for the customer.
Final words:
One thing that you must keep in mind while running any business is that nothing happens overnight or exactly according to your plan. Things change so you must change with them, be agile and ready for any challenges that might come your way. These tricks and tips will surely help you get a high conversion rate but you must be ready for some challenges that might come your way.