The landing page is the first frontier of any website or ecommerce store. Landing pages are mostly confused with index pages of the website. They are very different in reality the main purpose of an index page is to introduce a visitor to the company but on the other hand, landing pages are designed with the intention to earn a conversion most preferably a sale. You are giving your first impression through your landing pages that is why it is important to design elegant, fast, and functional landing pages to gain more ROI. That is why if you ask a professional ecommerce agency they will suggest you add multiple landing pages to your website to increase chances of landing a customer. The best strategy is to add a fresh landing page for every campaign because more landing pages mean more money.
Getting back to our question, how to build an effective land page? The answer to this question is given below as:
Don’t puzzle the visitor:
I used the word visitor because if it is a returning customer there is a high possibility that he knows his way around your website but if you are a fresh startup company or the person visiting your website is new, he is a visitor for you. It is now your landing page’s responsibility to convert this visitor into a customer. Design your landing page to be clean and free of clutter. White spaces on your landing page are not your enemies use them wisely.
A clear and easy to follow navigation is a must-have of the modern ecommerce website designs. Ecommerce website developers focus on easy-to-follow navigation and clear CTAs to increase the conversion rate of a website. Your website design must be retina ready and easy to understand with actionable CTAs to make your customer journey comfortable.
Make it SEO friendly:
SEO is the bread and butter for ecommerce websites. If your website is not SEO optimized your chances of having a single conversion are very thin. Make your landing page SEO-friendly by adding appropriate keywords in the headings and add proper meta tags and optimize the media on your landing page to make it visible on the search engine. It’s pretty straight forward that If people can’t find you they won’t buy from you.
Make it a confidence-building landing page:
Customers are getting more and more paranoid about the idea of shopping online and even sharing their personal information on social media. The reason is privacy issues. The news of data leaks and accounts hacks are increasing like wildfire. The number of people leaving social media in the USA is astonishing.
But that does not mean they don’t want to buy online, they only want to buy from vendors that offer security and how will they know that your website is safe? Through your security badges and customer reviews. Security badges on every landing page and especially on the checkout page are very important to complete a conversion.
User-generated content like testimonials and reviews on your landing page help to boost the confidence of the user. They are badges of success so wear them with pride.
Must be mobile-friendly and fast:
It is like being on a lop to say that your website must be fast and responsive. It is not a tip anymore it is a necessity to make your website responsive and fast. The majority of people around 52.2% accessing the internet use mobile devices like tablets and smartphones. If your website is not mobile-friendly you can say these people goodbye. So go for responsive designs when designing a landing page. Similarly, the speed of your page is a great factor regarding your conversion and bounce rate. If your website is fast your chances of having a high conversion rate light up but the bounce rate will definitely rise up if it’s fast.