How many times are you bombarded with unnecessary cold calls and irrelevant ads every time you go online? People are losing their patience as they want their promotional recommendations to be in their inbox rather than in their faces. This is a very big reason behind the success and high demand for email marketing. But having an email marketing services does not ensure high conversions. According to ecommerce experts, many factors play their part in an effective and productive email design like taglines, fonts, visual quality, etc.
With an increase in the popularity of email marketing, the number of emails in a customer’s inbox is increasing and their attention span decreasing the effectiveness of conventional email design is gone down the hole. Now is the time to design your email according to the modern ways that have high conversion rates.
Use engaging subject line:
The sales pitch has always been one of the main factors in the success of a marketing strategy. We have heard it a thousand times that the first impression is the last impression, in email marketing the first expression might not be the last one but it is very crucial as 69% of receivers report emails as spam based on the tagline alone. Start an email with an energetic and unique tagline intriguing the recipient to open the email.
The layout of the email:
It is very important for the success of an email to have a standard layout that is easily readable by the customers across all devices. The standard width of an email is 600 pixels. This width is easily accessible across all the devices. One more thing that will come in handy is that always try to design the website vertically instead of horizontally to make it more readable.
At first glance, your email should be easy to scan and understand. The mobile-first perspective will assist you in designing a more productive email as more than 50% of emails are opened on smartphones. Highlight what is important to your customer like, how much discount are you offering. Using bullet points and small paragraphs instead of long descriptions to make it more scannable.
Web-safe fonts:
Typography is where you can really lose or gain the attention of a customer. With the attention span of customers reducing to a mere 8 seconds, it is important to use write content with easy to read fonts. The best practice is to go for different web-friendly fonts but don’t use too many. In modern designs, less is more whether its email or website or even interior design. Play with the font size to distinguish the important facets of the message. Some companies use branding font for their emails the best practice for this purpose is to use bold and italic versions of the same font. It will help in brand recognition as well as discern the important stuff.
Call-to-action:
CTAs are the real concern for every ecommerce vendor. That is why it is important for businesses to have clear and easy to follow call-to-action buttons in every email. Keep the CTAs short, actionable, and distinguished from the rest of the content. In the end, the only thing that matters is whether the customer clicks on the CTA or not.
Visualization:
It is said that a single image says a thousand words. Adding engaging and eye-catchy images in emails that are relevant to the message are very vital for the success of an email marketing strategy. People prefer to watch an image instead of reading a description even if it is not very long. Use optimized images that load quickly as people will not wait long for your website to load. GIFs are a very good source to get the attention of the receiver. Remember to use images in the alt tag for better results. Turn your ordinary email into a retina email. Double the dimension of the image to reduce the size and improve the quality of the images.
Social media links:
Everyone is on social media which makes it an economical option with a wide range of audiences. It is a good practice to add social media buttons at the end or at the top of the email. This way you can stay in touch with the customer in a more interactive way. Plus email marketing can be a good source to increase your social media following and engagement.
Constant testing:
Constant testing is common with ecommerce as it gives the ecommerce vendors data about where they need to focus their sources. The same technique is applicable to email marketing. It gives you a better idea of what fonts, designs, banners, etc. they need to use for more engagements. The more data you have the better decision you can make about the design of emails.
Personalization:
Everybody likes to be treated special. In ecommerce, one size does not fit all. So, it is important to focus on designing the email according to the shopping history of online shoppers. Personalization is very important for the open and clicks rate of the email.