If you are starting a new ecommerce business or plan to take your brick and mortar business online, the first thing you need is an ecommerce website. You get two options while looking for an ecommerce website. These options include a prebuilt website by different ecommerce platforms or custom-made solutions.
Though the first option, the template website comes with a number of advantages but if you want to have a custom built ecommerce website than leading platforms like BigCommerce offer headless commerce for backend integrations. To help with that BigCommerce is in partnership with top-notch ecommerce agencies that offer BigCommerce development services.
We have made a list of reason on why you need a custom website in 2021 and why you should choose a custom built website in place of easily available ready for use ecommerce website. These ideas are discussed below:
Customized products:
Modern ecommerce shoppers like customized shopping experience. You would surely want to offer a lot of options for customization of the products they tend to purchase, the most feasible solution to this is by making use of an ecommerce custom website.
For instance, an online garments store which allows the customers to customize the colors, graphics, fonts, and size to have an amazing shopping experience with ultimate customization.
There could be a unique price for every customized product with so many variables to make a difference with separate price requirements.
A template ecommerce website solution might be unable to address all of these customization options for a single product. This could be a failure if you have a catalog of thousands of products with various customization option. The failure would mean incompetence.
A custom built website is the only way to handle the trade of customized products.
Unique shipping channels:
Putting up the items with consistent shape, weight, and size for sale with no specific focus on shipping requirements is one matter. But if you are offering a vast variety of items with various sizes, shapes, and weight figures your customers may possess concerns about the shipping.
A custom ecommerce experience here would act as a playmaker. It would be even more exciting for shoppers to have the leisure of selecting the suitable courier service for the products they have purchased from your store.
There is another issue while shipping overseas, the customs charges. Some items might require special attention during the shipping process like tobacco or medicine which may require refrigeration.
Custom ecommerce website is the way forward to handle all of the above issues and make the shopping experience easier.
Multiple vendors:
The use of multiple vendors is another sound reason for the use of custom built websites. A great number of vendors means the need for more shipping carriers with special requirements.
For instance, one vendor might want to use UPS while another wants to use FedEx. This depends upon the requirements and comfort of vendors.
The use of multiple options requires customization in the ecommerce website to put only the suitable options with specific items for sale.
Use of discount coupons or promo codes:
You might want to include discount coupons or promo codes for the sake of promotion. A template website may offer the functionality but it could be very rigid or limited in scope.
While using these type of coupons, you may allow users to use coupons with only selected items because of a vendor who doesn’t want to make discounts on their products.
These kind of requirements are unfortunately not addressed by ready to use ecommerce websites. Using a custom ecommerce website is the way because it would allow you to come up with as many coupons or codes as you want and this includes highly specific ones.
Integration with back-end software systems:
The integration of back-end software and other system is a very common and obvious requirement for ecommerce stores. An order data system might be working in the back-end of an ecommerce website.
You may also require to input the data in invoice and accounting systems. Integrating your backend software could be sometimes pretty straight and easier but in some other cases, it might require a good deal of work. A custom-built website would be the best choice for a later case.
Unique customer requirements:
Not all customer are alike. Some are pretty impatient and want everything to be accomplished easily and swiftly. Another type of customers may want to have a sense of personalization from their retailer.
A custom website is the best solution to cater to all the shopping needs of customers and make a unique shopping experience.
Reporting needs:
A number of customers may want to review a report of their orders from your website for the sake of compliance. A ready-made template ecommerce website might be unable to generate the report for a fixed timeframe. A custom-built website is a perfect solution.
Security Concerns:
One of the most dominant security concerns is the safety of customer’s personal data particularly their payment credentials while running an ecommerce website. It is mandatory for ecommerce sites to have compliance with the requirements of Payment Card Information Data Security Standards (PCIDSS).
The surety of secure transactions while doing business with customers should be the most dominant requirement of ecommerce websites. This could be difficult while using a premade template website. You have to get third-party support through the custom-built website to ensure you are doing the ecommerce data security in the right way.
A template website is not enough:
At a certain point of your ecommerce venture, you start feeling like the template website isn’t enough to cater to all the needs of your business. Your business has outgrown and the prebuilt website is not enough for it.
It becomes almost impossible for a ready-made template website to fulfill the requirements of your website. You want to get rid of compatibility issues and interested in improving the statistics like a number of returning customers, average revenue per customer, and cart abandonment percentage.
Once you experience the working and comfort of custom-built ecommerce website, it is almost impossible for you to go back to ready-made template ecommerce solutions. Ecommerce custom website is the way.
We have discussed some important reasons why you need a custom ecommerce website these days. The custom ecommerce solution aids you in the smooth business process while a template website is often made like one size fits all. Sometimes these template solutions just can’t fulfill the requirement of your business and clients, therefore having custom ecommerce website is the way.